The media award "Blue Genius" appears in a new light and will be awarded in five different categories. The blue colour of the festival remains the same whereas the Award appears in a new design and finish. The Media Festival is taking place for the sixth time in Villingen-Schwenningen. The popular trophy shows and honours the producer's creativity and inspiration.

But what does "Blue Genius" actually mean?

Inspired by the blue of the sky and its reflection in the water, the colour blue stands for distance and longing in literature and art. Furthermore, the colour blue has an emotionally balancing and moderating effect. It enhances concentration and keeps the observer in high spirits. A sense of permanence can be found in the endless expansion of blue sky. This leads to feelings of harmony, sympathy and contentment. The Romans signified "genius" as the creator of life, born with a protective spirit. There are many synonyms for this extraordinary word such as creativity, skill, ability, qualification, mind and ingenuity. The producers bring life to their multimedia compositions in exactly this way and create impressive productions.

The producers show their "genius" with their extensively produced works which are submitted to the media festival.

The winners receive the following prices in addition to the Media Award:

• Category professional 1500,00 €
• Category amateur 1500,00 €
• Category education 1500,00 €
• Public Prize 500,00
• HDAV-Award 1500,00 € [ further information ]