Medien, die als Kommunikationsmittel zur Verbreitung von Medieninhalten in der Öffentlichkeit und für die Kommunikation mit einer großen Zahl von Empfängern dienen, werden als Massenmedien bezeichnet. Sie stehen im Gegensatz zu Individualmedien, die sich an einen bestimmten Empfänger oder Nutzer richten.
Massenmedien werden auf einem Massenmarkt angeboten und umfassen Printmedien, Rundfunk, Bild- und Tonträger der Unterhaltungselektronik und Internet- und Online-Dienste. Die gesellschaftliche Funktion von Massenmedien besteht in der Erfüllung von Informations- und Unterhaltungsbedürfnissen sowie im Erzeugen eines sozialen Gedächtnisses. Die Medienwissenschaft ist das wissenschaftliche Fach, das sich mit der Geschichte und Wirkung von Massenmedien beschäftigt, während sich die Journalistik mit den Akteuren, Strukturen und Leistungen des Journalismus befasst. Die wissenschaftliche Betrachtung von Massenmedien ist interdisziplinär und umfasst sowohl Geistes- als auch Sozial- und Kulturwissenschaften.
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